CATCH THE ENZO TEAM IN ACTION

Beyond the Buzz: Real-World Learnings from DMWF London

Our team attended with a keen eye on the trends shaping B2B marketing, particularly within the world of tech. What we found was a refreshing emphasis on the human element, even as AI continues its rapid ascent. Hear more of our teams takeaways here.

The D Factor

WTSFest 2025

Data, measurement and reporting. Three words that an outsider looking in wouldn’t typically associate with Public Relations. Our PR Account Director, Amanda Francis is exploring how data can help drive strategic decisions in public relations and gain results.

Our Senior Digital Expert, Gracia Novoa, travelled to London for the WTSFest 2025 conference, hosted by Women in Tech SEO, to absorb insights from some of the industry’s most respected professionals. Discover her key takeaways including faceted navigation, AI-driven workflows, SEO & PPC collaboration, and winning executive buy-in.

Reframing AI Ethics

Will AI replace humans? A question that has been heavily discussed over recent years. Rather than dwelling on the debate, our PR Director for North America, Raven Carpenter, is exploring how as marketing professionals we can embrace AI, while keeping our moral code and ethical practices intact, following her recent visit to The Drum’s B2B World Fest in Chicago.

Brand or Demand?

Embracing AI in PR

We can all agree that the world has enough division as it is, so we don’t need to wade into marketing debates that encourage more. That's why our Lead Consultant for SaaS and Transformation, Amanda Holmes, is calling for marketeers to embrace the generosity of ‘and’ in B2B marketing when it comes to brand and demand following her recent visit to The Drum's B2B World Fest in London.

Our PR Account Manager, Ed Webb, is delving into the evolution of AI in PR, and how embracing this technology is now essential for survival and success in our industry.

The PR picture: how AI is bringing ’relations’ back to media relations

AI seems to be everywhere, but is it here to steal our jobs or to make them easier? Our Head of Global PR, Lottie West, is sharing her perspective.

The PR picture: why internal engagement is fundamental to corporate reputation

The PR picture: navigating the challenges of ESG comms

Data, measurement and reporting. Three words that an outsider looking in wouldn’t typically associate with Public Relations. Our PR Account Director, Amanda Francis is exploring how data can help drive strategic decisions in public relations and gain results.

Our Head of Global PR, Lottie West, is sharing her thoughts on going beyond the ‘nice-to-haves' in corporate social responsibility, here.