THE ENZO BLOG

One of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.

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Our latest thoughts

Elevating awareness with TE Connectivity

We've been appointed global advanced automotive connectivity solutions provider, TE Connectivity, as its global agency of record, driving brand and campaign strategy forward.

Fintech Stand-Out Brand Playbook
The Rise of Agentic AI in SaaS & Beyond
Creating Opportunity

Here are the solutions to the 10 biggest brand and marketing blockers we hear from B2B fintech marketers in our Stand-Out Brand playbook.

The world of SaaS is constantly buzzing with new innovations, but there's a fresh contender stepping into the spotlight that's set to change the game: Agentic AI. Forget what you thought you knew about AI, because this is the next big thing, and according to our Lead Consultant in SaaS, Amanda Holmes, it's something every B2B tech business needs to understand.

The potential of your business is unlimited – but you need the right people to help unlock it. In just one minute lyricist Yasmin Ali puts our people-centred ethos into words – who we are, what it’s like to work with us, and how we create opportunity.

Fintech Stand-Out Brand Playbook
The Rise of Agentic AI in SaaS & Beyond
Creating Opportunity

Here are the solutions to the 10 biggest brand and marketing blockers we hear from B2B fintech marketers in our Stand-Out Brand playbook.

The world of SaaS is constantly buzzing with new innovations, but there's a fresh contender stepping into the spotlight that's set to change the game: Agentic AI. Forget what you thought you knew about AI, because this is the next big thing, and according to our Lead Consultant in SaaS, Amanda Holmes, it's something every B2B tech business needs to understand.

The potential of your business is unlimited – but you need the right people to help unlock it. In just one minute lyricist Yasmin Ali puts our people-centred ethos into words – who we are, what it’s like to work with us, and how we create opportunity.

Fintech Stand-Out Brand Playbook
The Rise of Agentic AI in SaaS & Beyond
Creating Opportunity

Here are the solutions to the 10 biggest brand and marketing blockers we hear from B2B fintech marketers in our Stand-Out Brand playbook.

The world of SaaS is constantly buzzing with new innovations, but there's a fresh contender stepping into the spotlight that's set to change the game: Agentic AI. Forget what you thought you knew about AI, because this is the next big thing, and according to our Lead Consultant in SaaS, Amanda Holmes, it's something every B2B tech business needs to understand.

The potential of your business is unlimited – but you need the right people to help unlock it. In just one minute lyricist Yasmin Ali puts our people-centred ethos into words – who we are, what it’s like to work with us, and how we create opportunity.